The Strokes go fashion forward 

Albert Hammond Jr. doesn’t like to brag. But those who pay close attention to the upcoming Steve Carell-Julianne Moore dramedy “Crazy Stupid Love” will see two suits from the sartorially hip Strokes’ guitarist in the film.

“Ryan Gosling just used two of my suits in the movie. He’s actually wearing two of my designs in there,” says the musician. “What’s funny is, I’m not part of the fashion, I’m more of a word-of-mouth kind of thing, and the line I made was very limited. I think it’s pretty much sold out now.”

But his fling with fashion doesn’t quite explain the five-year wait for “Angles,” the latest hard-won effort from the Strokes, who play Live 105’s BFD at Shoreline on Sunday.

In the hiatus since 2005’s “First Impressions of Earth,” members splintered into side projects such as Little Joy and Nickel Eye; frontman Julian Casablancas released “Phrazes for the Young,” and Hammond himself issued two solo sets before producing upstart groups such as the Postelles and the Shining Twins.



But his fast-lane existence, which included a romance with supermodel Agyness Deyn, landed him in rehab two years ago.

His drug use, he says, “had gotten to a point where it was like life or death. So I got an ultimatum from all my friends and family.”

Still, the now-sober musician found time in 2009 to co-design chic men’s wear with stylist Ilaria Urbinati and market it via her husband Danny Masterson’s Los Angeles outlet Confederacy.

“I used to tailor my clothes so much that you wouldn’t even recognize what you originally bought at the store,” he says. “And on my solo tour, I kept being asked about my clothes, so articles about myself always mentioned a suit. So I thought it just made sense that I would try and make suits.”

Hammond wanted to keep his three designs affordable. But he wasn’t in on the manufacturing process, so the prices escalated.

“But the suits are good,” he says, reassuringly. “It’s the kind of suit you’ll still have in 10 years. But now I need to find a middle ground where maybe the suit can fall apart, but it can be cheaper up front.”

His next fashion move: “One whole outfit, from the boots to the pants to the jacket.”

Ten years have passed since the Strokes definitive “Is This It” debut, but “Angles” — despite being started while Casablancas was absent, touring “Phrazes” — radiates an edgy new spark, on songs including “Metabolism,” “Gratisfaction” and “Machu Picchu.”

“I don’t like saying that it’s ‘Strokes 2.0,’ because it sounds so cheesy,” Hammond says. “But we’re definitely in a different place, and we’re appreciating the band in a whole new way.”

IF YOU GO


Live 105’s BFD


Where: Shoreline Amphitheatre, One Amphitheatre Parkway, Mountain View

When: 11 a.m. Sunday

Tickets: $50 to $75

Contact: (800) 745-3000, www.livenation.com

BFD 2011 lineup


Main Stage: Linkin Park, Snoop Dogg, the Strokes, Cage the Elephant

Bud Light Festival Stage: Bad Religion, Neon Trees, Airborne Toxic Event, Manchester Orchestra, Foster the People, Biffy Clyro, Middle Class Rut, the Limousines, Young the Giant, Awolnation

Subsonic Tent: Wolfgang Gartner, Blaqk Audio, Interparty System, Harvard Bass, RAC, The Tenderloins, Saint John, Party Ben, Jefery Paradise, Kidhack, Miles the DJ, Dan B

Local bands: I Am Empire (San Jose), Forrest Day (San Francisco), K. Flay (San Francisco), Beta State (San Jose), Finish Ticket (Alameda), the Relay Company (Los Altos), Young Digerati (San Francisco), Them Rude Boyz (San Jose)

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Tom Lanham

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