Survey finds high marks for TransLink users on BART 

Eighty-eight percent of BART passengers who use the TransLink card are satisfied with its performance, according to a new customer survey.

The 88 percent mark is an improvement from last year’s ratings, when passengers gave the TransLink card — the region’s multi-agency media fare — an 82 percent approval evaluation. Furthermore, 93 percent of BART passengers said they’d recommend the TransLink card to others, an increase from last year’s 89 percent rating.

The card hasn’t been without its glitches on BART, as 28 percent of the agency’s riders reported some sort of problems with TransLink. That mark is less than last year’s 33 percent performance. BART will present its survey findings at the agency’s Board of Directors meeting on Thursday.

BART’s recent customer survey on the card will be the last under the fare’s TransLink moniker. On June 16, the regional transit card will formally be rebranded as the Clipper card.

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Will Reisman

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