Super Bowl means party time in S.F. 

click to enlarge Mayor Ed Lee, right, wearing the Warriors’ colors after a ceremony for the team Tuesday, celebrates the Super Bowl deal with former Mayor Willie Brown. - KARL MONDON/SAN JOSE MERCURY NEWS VIA AP
  • Karl Mondon/San Jose Mercury News via AP
  • Mayor Ed Lee, right, wearing the Warriors’ colors after a ceremony for the team Tuesday, celebrates the Super Bowl deal with former Mayor Willie Brown.

Super Bowl L is going to be played in Santa Clara, but The City will host the party that comes along with it.

The NFL selected the 49ers to host the golden anniversary Super Bowl in 2016 at an owners’ meeting in Boston on Tuesday.

The team’s $1.2 billion Levi’s Stadium, which is under construction in Santa Clara, will host the game, but most of the week’s festivities will be held in San Francisco.

“As an innovation capital of the world, we want to have this kind of event so we can show and tell the great things that are coming out of our city,” Mayor Ed Lee said.

Lee received the news while he was honoring the Warriors in a ceremony at City Hall on Tuesday morning. He relayed the news to the crowd, drawing loud cheers.

During Super Bowl week, The City will host events along the waterfront; a section of Market Street from the Ferry Building to Union Square will be transformed into Super Bowl Village; and the Moscone Center will host the NFL Experience, a football-themed fan exhibit.

Lee said The City already has most of the infrastructure in place to host the festivities leading into the game.

“Had the game been played here within The City, we would have probably been challenged even more,” he said.

The Super Bowl Bid Committee is planning to form a Host Committee in the near future with a CEO, board of directors and advisory group to steer efforts in events production and transportation, among other areas.

So far, the committee has raised $30 million in pledges from corporate partners such as Google, Apple and Hewlett-Packard, and it has agreed to donate 25 percent of money raised to projects aimed at helping children and families living in poverty across the region.

Economists are estimating that the Super Bowl will inject anywhere from $100 million to $400 million into the local economy.

San Francisco Chamber of Commerce President Bob Linscheid said the game is going to be a boon for local businesses.
“Our expectation is that hotels, restaurants and everybody will benefit from the influx of people,” he said. “The Super Bowl isn’t just one day, it’s a full week of activities.”

Linscheid said the event will likely spawn new tech businesses in the region.

“Between now and the event, I believe there will be technology developed solely for the purpose of taking advantage of the Super Bowl,” he said. “I could see new entertainment apps, things of that nature.”

The 50th Super Bowl will be the first held in the Bay Area since Stanford hosted the game in 1985, and Lee said the extravaganza could lead to others down the road.

“No. 50 is fantastic,” he said. “It’s also going to be the door opener for many Super Bowls to come.”

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Paul Gackle

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