A dog stranded on a cliff fell around 150 feet to a beach in Daly City Sunday afternoon before it could be rescued, North County Fire Authority officials said.
The stranded dog, a 70-pound Rottweiler, was reported around 2:30 p.m. Sunday at Avalon Canyon, fire officials said.
Firefighters called for a rescue unit, but before it could arrive, the dog fell down the cliff to the beach below.