Sony Computer Entertainment America creates new unit 

Foster City-based Sony Computer Entertainment America Inc. (SCEA) has created a new in-game advertising unit and appointed Darlene Kindler as director of Network Advertising.

The creation of the new unit follows the announcement in July of a partnership with Nielsen Media Research to develop measurement systems for game network advertising.

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A daily newspaper covering San Francisco, San Mateo County and serving Alameda, Marin and Santa Clara counties.
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