SF’s only marijuana-focused print publication launches 

California's most valuable cash crop is neither wine grapes nor almonds.

At $14 billion a year, according to one estimate, marijuana is worth more than those commodities combined.

The enormous economic potential is one of the reasons why the San Francisco Media Co., which owns The San Francisco Examiner and SF Weekly, on Monday is launching The City's first and only print publication dedicated to this emerging industry.

SF Evergreen, which will be printed monthly, will provide serious coverage to a serious industry, and will also demonstrate how cannabis affects the lives of people who have never so much as smelled the drug.

Like wine growers in Napa and Sonoma counties and giant technology companies in Silicon Valley, marijuana impacts the way all Californians live, work and play. It is similar to how technology drives change for people who never touch a smartphone.

"Whether you're a leader in this industry or a cannabis agnostic, there will be something in SF Evergreen you'll find compelling and relevant," said Ari Spanier, the magazine's publisher.

Marijuana will be a key issue in all statewide electoral contests next year, when Californians may even have the chance to legalize the drug. That's reflected by the first issue's cover story, which illustrates 2018 early gubernatorial favorite Lt. Gov. Gavin Newsom's strong affinity for marijuana legalization.

The magazine will also dedicate coverage to music, food and the arts.

"San Francisco is the birthplace of legal cannabis in America. Cannabis was distributed here for medical necessity well before voters across the state made it legal," said Chris Roberts, the editor of SF Evergreen. "Marijuana is an industry and a cultural movement. It's well past the time for this fascinating world to have the coverage it deserves."

SF Evergreen is distributed throughout the Bay Area in newsstands and in select locations in San Francisco, Oakland and San Jose. Find it online at www.sfevergreen.com.

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Staff Report

Staff Report

A daily newspaper covering San Francisco, San Mateo County and serving Alameda, Marin and Santa Clara counties.
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