SF markets among stores using iBeacon alert technology 

Pretty soon, your phone might remind you to pick up laundry detergent as you peruse the microbrews in the supermarket just a couple of aisles away.

Mobile shopping startup InMarket started using Apple’s in-store location technology, iBeacon, on Monday to send shoppers deals, rewards and grocery list reminders inside grocery stores to the 20 million people who use its apps.

InMarket’s Mobile to Mortar iBeacon feature is currently available in dozens of Safeway and Giant Eagle stores in San Francisco, Seattle and Cleveland. The startup says the number will grow to more than 150 establishments in the next couple of weeks and thousands of stores, grocery and other types, by the end of 2014.

IBeacon is already being used inside Apple stores. In all cases, shoppers will only receive notifications if they download the apps — such as InMarket’s Checkpoints — with the iBeacon feature and opt in to receive them.

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