SF-based review and rankings website caters to gay customers 

Jason Goldberg, the founder of Fab.com, runs a review and rankings website that caters to gay customers. Available in 10,000 cities, including San Francisco, Fab.com allows its members to evaluate and recommend everything from restaurants to gyms to vacation destinations.

What prompted the idea for Fab.com? As a gay man who has started Internet companies, I really wanted a definitive resource to help gay men discover the world and enjoy their lives. It’s kind of like a gay Facebook meets a gay Yelp. The idea is that a gay man might not like the same thing as a 55-year-old grandmother.

What products are typically reviewed? Most of the users on this site are gay men who are early adopters of technology, and really enjoy eating out, traveling, and focusing on their wellness and health. This site gives them a chance to weigh in on how gay-friendly certain restaurants, hotels and gyms are. It’s really a global directory for gay consumers.

How has the San Francisco market responded to Fab.com? San Francisco is our fourth-biggest market, behind New York, Los Angeles and London. We see a ton of growth potential here, not just because San Francisco has a great local gay market, but also because its one of the top gay destinations in the world. We’ve been working with tourism officials on the best way to get gay consumers to visit San Francisco.

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Will Reisman

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