San Francisco officially makes Yellow Pages ‘opt-in’ 

Those days of seeing a stack of Yellow Pages near the entryway of an apartment building in San Francisco are near an end.

The Board of Supervisors approved -- in a second and final vote -- Tuesday legislation introduced by board president David Chiu that bans the delivery of Yellow Pages to anyone, unless they say they want them. It’s an opt-in program.

The law goes into effect May 2012.  The Yellow Pages industry has said they would sue The City if approved.

“This legislation reaffirms San Francisco’s nationwide leadership on environmental policy,” Chiu said in a statement.

Supervisor Sean Elsbernd opposed the bill. He has said he believes the legislation is illegal and he worries about the impact on businesses.

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