San Francisco 49ers set to begin selling seat licenses at planned Santa Clara stadium 

A new South Bay home for the 49ers gained yardage Tuesday night when Santa Clara selected a sports marketing agency to direct sales of personal seat licenses that would help fund the proposed stadium, estimated to cost nearly $1 billion and be open for the 2015 season.

The Santa Clara Stadium Authority picked Legends Premium Sales to coordinate sales of the seat licenses, a type of fan investment considered pivotal in bringing the project to fruition. The licenses are set to go on sale in January.

Also, the 49ers announced that luxury boxes valued at $138 million have been sold. Although the team won’t say how many boxes that comprises, a total of 165 are planned for the stadium.

Along with $79 million in public money approved by voters and $35 million from a room tax on area hotels, $250 million reportedly has been secured. But the project still faces uncertainties.

Questions surrounding the statewide elimination of redevelopment agencies once had critics kvetching that the stadium was dead in the water because it wouldn’t obtain a planned $40 million. But Santa Clara spokesman Dan Beerman said the full voter-approved funding is secured, whether or not the city’s Redevelopment Agency survives.

Santa Clara is planning a parking garage dedication today and also hopes to build a luxury hotel backed by former Niners quarterback Joe Montana and ex-owner Eddie DeBartolo Jr.

As far as the rest of the money, a city term sheet with the 49ers states that Santa Clara would not be responsible for cost overruns.

"The bottom line here is, if it’s going to cost a billion dollars, there has got to be a billion dollars," Beerman said.

San Francisco officials said the door is still open for a 49ers future at Candlestick Point given the standing $100 million commitment from homebuilder Lennar to help fund a new stadium near its planned development of 10,000 new homes at Hunters Point.

"We’ve got a great entitled project ready to go for them," said Rich Hillis, a deputy director in the Mayor’s Office of Economic and Workforce Development.

Also Tuesday, the Santa Clara Stadium Authority chose to continue a food and hospitality contract with Centerplate, the current provider of services at Candlestick Park. In preparation for the $500 million in construction work, the authority approved a procurement process for contractors, which Santa Clara Mayor Jamie Matthews said would provide a boost for the local job economy and begin in the fall.


South Bay stadium

  • $1 billion Cost
  • $79 million Voter-approved public money
  • $35 million Hotel taxes
  • $168 million Luxury boxes sold
  • 15 Site acreage
  • 68,000 Seats

Sources: 49ers, Santa Clara

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