Pregnancy center First Resort defends practices against San Francisco officials 

The crisis pregnancy center targeted by city officials for alleged deceptive advertising respects a woman’s right to choose an abortion, a spokeswoman said today.

 First Resort, which has offices in San Francisco, Oakland and Redwood City, was the subject of a cease-and-desist letter from City Attorney Dennis Herrera, who gave the center a deadline of Aug. 31 to correct what he called misleading ads, including a paid Google search result and a website that imply the group refers women for abortions.

 “First Resort is not a political organization,” Maria Martinez-Mont said in an email. “We take pride in providing complete and medically accurate information at no cost. Our counseling information about unplanned pregnancy covers all options; parenting, abortion and adoption.”

 However, Martinez-Mont said that although First Resort turns up at the top of Internet search results for “abortion” and “San Francisco,” the center does not refer women for abortions.

 “We are clear about it in the consent form we provide to them, and over the phone as well,” she said. “In addition… a big part of our work is providing counseling after abortion for women who feel loss, remorse, sadness or regret.”

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