Pop-up restaurant’s free meals are full of salami 

There’s a restaurant in The City that serves cheesecake with salami as an ingredient — and still all of its tables are booked for the next month.

That’s not surprising considering all the meals — including appetizers, lunches and desserts — are free at Trattoria 1910, an eatery that opened at 90 Natoma St. on Wednesday and will promptly shut its doors June 18.

The limited-time Italian pop-up restaurant — where every dish includes salami as an ingredient — is the creation of San Francisco-born Gallo Salame, the nationally known meat-maker that’s celebrating its 100th year in business and said it wants to pay a proper tribute to The City.

The company leased a space for a limited time that was previously used as a bar, cleverly decorated it so that it feels like a restaurant from 1910 and is offering free lunches to San Franciscans Tuesdays through Fridays.

Not long after Gallo Salame allowed customers to make reservations online, all the tables were booked. And why not? Its ricotta cheesecake — which includes salami in its crust — is actually quite good.

While there may not be tables left, Gallo Salame reps said guests can come in without a reservation between 5 and 7 p.m. for evening appetizers and vintage drinks, such as old-school root beer.

But that’s not all San Francisco gets. Gallo Salame has pledged to donate $15,000 to Project Homeless Connect, along with 2,010 pounds of its products to the San Francisco Food Bank.

For that, the company earned an official city proclamation from Mayor Gavin Newsom.

The salami-centric menu was not put together by amateurs. Sara Lee executive chef Catherine DeOrio helped invent the meals.

"It’s a way to think of salami outside of the box," DeOrio said. "You get that sweet and savory flavor, which is a trend restaurants are doing."

Gallo Salame was founded by Louis Gabiati, who left northern Italy for San Francisco at the turn of the century. It’s now based in San Lorenzo.

"After being 100 years old, they’re still the No. 1 lunch meat in California," said Bill Rancic of television’s "The Apprentice," who was one of several celebrities that served meals at the eatery’s kickoff party Tuesday night.

Motley Crew’s Vince Neil, a part-time Bay Area resident, also served, along with Rancic’s wife, Guiliana, an "E! News" host.



Meaty eats, treats

Selections from the menu at Trattoria 1910, which will only be open until June 18:


Mini-salami calzone


Salami garden salad

Italian sandwich

Gallo salami maccheroni and cheese

Pepperoni rolls

Salami and pepperoni panini


Salami macaroon

Trattoria 1910 cheesecake

Lunch is served from 11 a.m. to 2 p.m. Tuesdays through Fridays (all tables reserved); Cafe Nights run from 5 to 7 p.m. Tuesdays through Fridays (come one, come all)

Source: Gallo Salame

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