Noe Valley green zone is for loading up on caffeine 

Some people just can’t wait for that first cup of coffee in the morning.

InNoe Valley, one Duncan Street café, Martha & Brothers Coffee Company, is so popular with patrons that city officials have created a one-of-a-kind special parking zone in an effort to combat chronic double parking by caffeine addicts rushing to get their fix.

"They’re double-parked all down Duncan," said resident Janet Mendoza, who lives two doors down from the popular café. "You can’t squeeze through."

Store manager Ivonne Mariel said the crowds start as early as 6 a.m. and continue nonstop until 9 a.m.

Patron Don McCunn said he’s been visiting Martha & Brothers for five or six years, using the coffee shop as his motivation to take a daily walk. Sitting outside, as he does each morning, McCunn said the double-crush of cars is something everyone just accepts, including the meter maids.

"Most of the time, I’ve seen if they’re going to give a ticket, they give a honk first," McCunn said. "It’s a nice community."

Nonetheless, frustrated neighbors asked District 8 Supervisor Bevan Dufty if something could be done.

After consulting with The City’s traffic engineering and parking enforcement officials, Dufty drafted a resolution that will grant the coffee shop a new three-car green loading zone that would allow the coffee crowd to park for 10 minutes just during the morning hours.

"This will be combined with enforcement so that we get better behavior," Dufty said. "It is disconcerting to have to run into Martha Brothers and holler for someone to move their car."

No other coffee shop in San Francisco is given similar parking privileges, said Tom Folks, senior transportation engineer for The City, but this particular café has a surprising amount of "beehivelike activity" in the mornings, he added.

Mendoza and other residents said putting in the new loading zones would mean fewer spaces for parking.

"It’s already hard enough to park here," Mendoza said.

Folks said if the new loading zone creates new problems, changes can be made easily.

beslinger@examiner.com

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Bonnie Eslinger

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