Macy’s Glamorama back with fast fashion, shopping 

click to enlarge Jason Derulo
  • Jason Derulo headlines this year’s Macy’s Passport presents Glamorama on Friday at the Golden Gate Theatre.
Among the innovations at this year’s Macy’s Passport presents Glamorama is the chance for patrons to immediately shop online for designs they see on the runway at the fast-paced fashion show.

“Fashion Rocks,” the 32nd annual benefit onstage Friday at the Golden Gate Theatre, is an hourloug extravaganza of performances, dance acts and 42 models wearing more than 150 fall looks from established designers such as Calvin Klein, Diesel and Tommy Hilfiger as well as spring 2015 looks by award-winning designers from Fashion Incubator San Francisco. (Unisex black skinny jeans and ankle booties are among the season’s trends.)

Mike Gansome, who has produced Glamorama events for 26 years, says this year’s 10-segment, rock ’n’ roll-themed production is an “emotional roller-coaster” with music ranging from country (Johnny Cash) to hard rock (AC/DC).

“It’s ever changing, ever evolving, it’s never setting still in one place for very long,” says Gansome, describing how music and fashion, as art forms, can influence each other. He adds, “I think they play off each other in an organic way and sometimes in a very stronger way. You look at a lot of different artists from David Bowie to Lady Gaga and fashion has always been a huge part of who they are.”

“Wiggle” and “Talk Dirty” R&B hitmaker Jason Derulo is the evening’s headliner. The bill also includes Before You Exit, three music-making brothers from Florida who won Macy’s iHeartradio Rising Star contest.

A VIP party with rock-themed lounges, food, drinks and dancing at the Warfield follows the show, whose proceeds benefit AIDS Emergency Fund, Glide Foundation and Project Open Hand.

Passport, which began in 1982 as an awareness-raising fashion show inside Macy’s employee cafeteria and grew with assistance from supporters such as Elizabeth Taylor, has raised more than $31 million toward HIV/AIDS services, prevention, education and research.


Macy’s Passport presents Glamorama

When: 8 p.m. Friday

Where: Golden Gate Theatre, 1 Taylor St., S.F.

Tickets: $89 to $1,000


Note: The after-party is at the Warfield, 982 Market St., S.F.

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Jhanelle Rivera

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