Macworld conference kicks off in The City today 

Paul Kent, general manager of Macworld, will help run the annual event that kicks off at the Moscone Center today. The event will end on Saturday.

What is Macworld?

It’s a trade show, conference and educational conference for Apple product sales. This will be the 26th Macworld, and close to 100 companies are participating.

What will be special about this year?

On the show floor, one of the most interesting things will be our new mobile applications showcase. It’s a purpose-built area that highlights iPhone applications. It’s the first face-to-face environment where attendees can try out iPhone apps and meet the developers before they buy.

Will the iPad be featured?

IPhone applications will work on the iPad, but remember that the iPad isn’t shipping for another two months. We’re holding an iPad special event to help attendees who are thinking about buying an iPad understand all the features and technologies.

Can you name some interesting speakers?

David Pogue, author and personal technology columnist; Leo Laporte, host of "MacBreak Weekly," "The Tech Guy" and the TWiT netcast network; and Matt Marshall, editor and CEO of Venture Beat and the executive producer of DEMO.

Is Apple involved with Macworld?

No, it’s owned and managed by International Data Group. This is an independent fan-fest that’s held for the benefit of Apple developers and Apple customers.

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