Hood Internet shows mash-ups not dead 

click to enlarge Chicago-based duo Hood Internet plays The Independent on Saturday. - COURTESY PHOTO
  • Courtesy photo
  • Chicago-based duo Hood Internet plays The Independent on Saturday.

Six-year-old Chicago mash-up duo The Hood Internet returns to San Francisco Saturday for another thrilling, irreverent collision of music genres like hip-hop and indie-pop — all in the service of a good dance party.

The Hood Internet's Aaron Brink and Steve Reidell will play a one-off night backed by San Francisco locals Richie Cunning and the Popgang DJs at The Independent.

On Tuesday, the duo released the third installment of their "Trillwave" mixtape series, which welds the likes of R&B crooner Usher to Berkeley hipster Toro Y Moi.

Saturday, it's all about up-tempo jams.

"We just try to artfully string together songs to keep things moving and keep people dancing," says Reidell. "We wing it. ... We've been at this for about six years now so we've amassed this pretty large catalog of stuff we can chose from — like, hundreds of songs."

The Hood Internet's been called "lowbrow" and "soulless," but also "brilliant." Mash-ups were once-pronounced dead on music sites such as Idolator.

Reidell says the project reflects this point in music history, where fans have millions of songs at their fingertips via services such as Spotify. The Internet has obliterated genre divisions and producers can audition thousands of disparate tracks looking for correlations and juxtapositions at computer speed.

"There's a range of mash-up from good to bad and there's terrible stuff. We tried to focus a lot on melody, rhythms and cadence and not try to just go for the clever, tongue-in-cheek s***," Reidell says. "Really think through stuff and stick it together in a way that can help expose people to music they hadn't heard of already. If there's ever a goal, it's to turn people on to new stuff.

"Mash-ups may be over in the eye of the press and some of the music community, but there are still plenty of people who download and love what we do. If it helps them listen to new music, I think we're doing the music world a service."

The Hood Internet played the Fillmore in May, and Reidell looks forward to coming back. "It's easily one of my favorite cities in the U.S. I've never had a bad time in San Francisco. I'm pretty hyped."


Hood Internet

Where: Independent, Divisadero St., S.F.

When: 9 p.m. Saturday

Tickets: $15

Contact: (415) 771-1421, www.theindependentsf.com



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