Eyewear company founder has society's needs in mind 

The co-founder of the socially conscious eyewear company Warby Parker will be in San Francisco on Tuesday for the launch of its first line at The Perish Trust at 728 Divisadero St. from 5:30 to 10 p.m. Visit www.warbyparker.com.

What is Warby Parker? We design and sell vintage-inspired, boutique-quality frames and prescription lenses exclusively on our website for $95, one-quarter the price of comparable quality glasses. And for every pair sold, one pair is donated to someone in need.

Where did the name come from?
We have long been inspired by the American novelist and poet, Jack Kerouac. Two of the earliest characters from his personal journals that he never used in any published works were Warby Pepper and Zagg Parker.

What inspired the brand?
We started Warby Parker on the premise that people shouldn’t have to pay $300-plus for a pair of decent-looking glasses.  

What is unique about this brand?
To make the purchase process as easy as possible, we offer two ways to try on our glasses — a Virtual Try On, where customers can upload a picture of themselves and try on our glasses virtually, and a Home Try On, where we’ll send five frames without prescription lenses to customers and include a return shipping label — all for free. — Juliana Bunim

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Juliana Bunim

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Tuesday, Oct 23, 2018


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