Elise Papazian creates go-to site for coffee connoisseurs 

Along with her husband, Papazian created GoCoffeeGo.com, a Web site that collects and gathers bean-ordering information for some of the nation’s premier coffee roasters.

What prompted you to create this Web site? Going online to look for great coffee is so confusing. It’s like throwing a dart and hoping you hit something good. You really can’t tell who is who, so we wanted to create a place where all the country’s best roasters are on one site.

How did you go about establishing which roasters should be featured on the site? We actually secretly ordered coffee online for about 2½ years from various companies. We wanted to be very incognito about it so we could stay undetected while establishing the site. In the end, we would try and forget about the name or the publicity, and just sit down and ask ourselves: Was that a great cup of coffee?

What has been the reaction to the site within the coffee industry? We’ve been bombarded with requests from roasters to be included on our site.

What’s the demographic makeup of people who use this site? Our users are all over the place. We have a ton of East Coasters, and a bunch of specialty coffee drinkers from cities like Seattle, but we also have the regular coffee guys from cities like Merced and Sacramento.

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Will Reisman

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