Electronic pop, hip-hop at Asian-American showcase 

On Friday at Mighty, hip-hop DJ Neil Armstrong returns to the San Francisco International Asian American Film Festival’s musical showcase in a new capacity — as headliner.

Click on the photo at right to see more on this story.

“He was under the radar when he first played for us, but we’re bringing him on this time as his career takes leaps and bounds into crazy territories that DJs have never even sniffed before,” says Marky Enriquez, producer of the Directions in Sound event.

The DJ, born Thomas Neil Rodriguez, played the festival in 2007 as part of turntablist crew 5th Platoon. Since then, he has toured with Jay-Z, worked alongside Rihanna and Neil Young, and performed at the Beijing Olympic Games. He is also a brand ambassador for Adidas.

“As a Filipino-American DJ myself, I relate a lot to someone like Neil Armstrong,” Enriquez says. “For him to really make it on the big stage is pretty amazing. I wanted to bring him back and show folks that anything’s possible.”

Enriquez, marketing manager for the 30th film festival — which is presented by the Center for Asian American Media — says one of the genre-bending showcase’s primary goals is to expose emerging talent.

“We pick great artists who are either blowing up or really talented musicians — all who happen to be Asian-American,” he says.

Up-and-coming electronic pop producer Mikey Maramag — aka Blackbird Blackbird — co-headlines Friday’s show. Enriquez calls his sound “very mature, yet fresh.”

Bay Area locals Hopie, Micropixie and DJ Tap .10 round out the lineup.

Hopie, named as one of Urb Magazine’s Next 1000 artists, brandishes signature rhymes on the mic. South Asian singer Micropixie, mixing new jazz and broken beat sounds, is celebrating the release of her album “The Good, the Beige & the Ugly.”

Filling the intervals between acts is the Honor Roll Crew’s DJ Tap .10.



Directions in Sound

Presented by S.F. International Asian American Film Festival

Where: Mighty, 119 Utah St., San Francisco
When: 9 p.m. Friday
Tickets: $12 to $25
Contact: www.festival.caamedia.org/30/guide/program/directions-in-sound
Note: 21-plus


Where: 119 Utah St., S.F.
Info: Call (415) 762-0151 or visit www.mighty119.com

Surrounded by exposed brick walls and giant pillars, Mighty revelers might feel like they are partying in a lavish industrial warehouse. The club boasts a classic Richard Long & Associates sound system and hardwood dance floor.

Daily Spin

Future|Perfect: Nguzunguzu & Salva
9 p.m. today. $10. The City is the first stop for Los Angeles producers Daniel Pineda and Asma Maroof, aka Nguzunguzu, on their three-week North American tour. [Monarch, 101 Sixth St., S.F., (415) 284-9774, www.monarchsf.com]
Donuts: Beautiful Swimmers
9 p.m. Friday. Ticket price TBA. Groovy duo Beautiful Swimmers — Andrew Field-Pickering and Ari Goldman — launched record label Future Times. [Public Works, 161 Erie St., S.F., (415) 932-0955, www. publicsf.com]

As You Like It: The Morning After
6 a.m. Saturday. $5-$10. This early-morning after-party has a lineup including Conor of No Way Back and Jason Kendig of Honey Soundsystem. [222 Hyde, 222 Hyde St., S.F., (415) 345-8222, www.222hyde.com]

The Vinyl Exchange: Mr. Len
10 p.m. Saturday. $5. A DJ from Bronx, N.Y., Mr. Len was a member (with Bigg Jus and El-P) of the underground hip-hop trio Company Flow. [Milk Bar, 1840 Haight St., S.F., (415) 387-6455, www.milksf.com]

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