Cults' partnership is a match made in cinema 

It’s safe to say that the single force uniting couple/musical-duo Cults is probably cinema. Singer Madeline Follin and guitarist/conceptualist Brian Oblivion (a moniker taken from the TV prophet in Cronenberg’s still-creepy “Videodrome”) both studied film in San Francisco, long before they met, and continued their education in New York once they did.

They knew it was love when they discovered they both treasured the same celluloid obscurities, like Sean Penn’s vintage “Bad Boys.” Backing their Spector-Sound-ish eponymous debut this Thursday at The City’s Independent, Cults is currently on a huge world tour.

“But seeing movies is pretty much all we do when we’re home,” Oblivion says. “I mean, nonstop. From 10 in the morning to 4 the next morning, we’ll just sit on our couch and watch movies and catch up on everything.”

How did the team wind up on Lily Allen’s new Sony-distributed imprint ITNO? In between courses, Cults found time to self-produce three tracks – “The Curse,” “Go Outside,” and “Most Wanted” – that took the Internet by viral storm.

“Then she, or one of the people who works for her label, sent us an E-mail, saying ‘We want to fly you out to London’,” says Oblivion, who had never left The States before. “And we both thought ‘Oh my God – this is the funniest thing that’s ever gonna happen – we’re gonna go over there, but just spend all their money and have a crazy vacation!’ But they were super-cool – Lily knows everything that artists hate about the recording business, so she’s well qualified to now work on that side of it.”

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