Commercials: Tune in or out this year?, a Web site featuring results from ad experts’ polling on Super Bowl commercials, offers the following predictions for this year’s ad lineup:

Most unusual addition: U.S. Census Bureau. It hopes two ads will spread the word about the importance of filling out census forms.

Rookie of the year: The vacation-rental Web site’s ad features Chevy Chase and Beverly D’Angelo in their National Lampoon’s “Vacation” roles.

Best returning player: Anheuser-Busch. With nearly five minutes in the 2010 game and a record of gut-busters (the ax-wielding hitchhiker with a six-pack of Bud) and tearjerkers (cue the Clydesdales), the brewers’ formula is sure to produce a water-cooler favorite again.  

Most likely to fumble: Dr. Pepper. The soda’s Super Bowl debut, featuring Gene Simmons and his KISS bandmates shilling the company’s new cherry-flavored beverage, has all the ingredients of a big-game bust.

Most valuable player: Doritos. Edgy consumer-generated commercials were created by fans as part of the chip-maker’s annual “Crash the Super Bowl” contest. Though Doritos’ starting lineup hasn’t been chosen, any one of the six slapstick humor-laden finalists currently vying for a spot on the roster — including an ad in which a dog places a shock collar on a man — could take home the gold in this year’s SpotBowl showdown.


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Staff Report

Staff Report

A daily newspaper covering San Francisco, San Mateo County and serving Alameda, Marin and Santa Clara counties.
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