City leaders push plan for positive posters in Tenderloin 

The Tenderloin isn’t just a crime-plagued community — at least that’s the message city leaders want to get across, and they plan to use banners to do it. The City Operations and Neighborhood Services Committee on Monday morning signed off on a proposed ordinance that would exempt the Tenderloin residential areas from donning the neighborhood with banners that read positive messages.

Current city law prohibits banners from being posted in most residential neighborhoods. Supervisor Chris Daly introduced this exemption, with the intention to help revamp the image of the Tenderloin.

“It was a bureaucratic wrinkle,” said Amy Cohen, Mayor Gavin Newsom’s director of neighborhood business development. The ordinance will now go to the full Board of Supervisors for approval.

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