Avram Goldman jumps to Pacific Union 

Avram Goldman, a respected Bay Area real estate executive responsible for the growth of Coldwell Banker’s regional residential real estate business, has moved to rival GMAC Real Estate.

Goldman was president and COO for the San Francisco Bay Area region, the flagship division of Coldwell Banker’s residential unit in California. Under his leadership since 1998, the organization grew to 34 offices and more than 2,000 sales associates, selling nearly $15 billion in residential real estate.

He will wear two hats at GMAC: executive VP of the Western Region for the company-owned real estate offices, with 100 offices and 3,500 real estate professionals nationwide, and as president and CEO of Pacific Union GMAC Real Estate, based in San Francisco.

Pacific Union is a great, prestigious company with a great legacy, Goldman said Thursday. "I want to continue to help support and grow the Pacific Union name and tradition." Long term, Goldman said his mission is to selectively and strategically grow the company in the Bay Area and the West. To get there, he plans to use technology and the network provided by GMAC’s resources and its strength as a lender.

John Bearden, president and CEO of GMAC Home Services, said Goldman’s "experience in mergers and acquisitions will be key to the success of our company-owned growth strategy in the western United States."

Concerning the cooling real estate market, Goldman said: "We’ve come out of a high energy, high-volume time. We’re in a very balanced market right now. It’s the perfect market to grow in — not chaotic or hectic."

Greg Macris, senior VP for the Western Region for NRT, Coldwell Banker’s parent, said, "Avram has been a valuable asset to Coldwell Banker Residential Brokerage for many years, and all of us wish him the best of luck in the future. We’re moving ahead with naming a new president of our San Francisco Bay region, and will have an announcement coming soon." Macris will manage the regional Coldwell Banker unit inthe interim.

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A daily newspaper covering San Francisco, San Mateo County and serving Alameda, Marin and Santa Clara counties.
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