AT&T Park prepares for record-breaking Giants season 

click to enlarge The San Francisco Giants media open house held on Wednesday featured some of the new attractions and food choices available during the upcoming 2015 baseball season at AT&T Park, including new bobble heads, fresh foods from the edible garden area and a pop-up in the corner of parking lot A called The Yard at Mission Rock. - MIKE KOOZMIN/SF EXAMINER
  • Mike Koozmin/SF Examiner
  • The San Francisco Giants media open house held on Wednesday featured some of the new attractions and food choices available during the upcoming 2015 baseball season at AT&T Park, including new bobble heads, fresh foods from the edible garden area and a pop-up in the corner of parking lot A called The Yard at Mission Rock.
It’s time for the Giants to paint San Francisco orange and black again.

After winning an extraordinary third world championship title in five years, the Giants are set to begin their 16th season at AT&T Park on April 13 with several technology enhancements, a new food concession area, a renovated clubhouse and other improvements that team officials are confident will ignite Giants fever.

“The fervor for the team and franchise is at an all-time high,” Giants President and CEO Larry Baer said during a media open house Wednesday. “We’re very blessed to feel like we’re in a golden era of Giants baseball.”

While winning the pennant in 2010, 2012 and 2014 is already impressive, the Giants had sold more than 2.8 million tickets as of Wednesday morning and are on track to sell 3.3 million tickets this year, said Mario Alioto, the team’s senior vice president of business operations.

The Giants this season also hope to become possibly the first team in baseball history to exceed 30,550 full-season ticket packages for all 81 regular-season games and both exhibition games, team officials said.

“Fans are very excited, and winning a World Series doesn’t hurt for sure,” Alioto said.

Technology upgrades at the ballpark include a new 38-foot-wide-by-13-foot-tall LED video board to display scoreboard messages, birthday greetings and other announcements; two new clocks to align with Major League Baseball’s efforts to increase game speeds; and the addition of T-Mobile to the ballpark’s wireless offerings, which already include Verizon, Sprint and AT&T.

Beginning this season, fans can order an entire pizza in the ballpark using MLB.com’s newly renamed Ballpark app. The app also lets fans upgrade their seat and manage other ticket needs, including season tickets.

Food upgrades are on the ballpark’s roster this season as well. A new lower center-field food court offering Slice House pizza, a Doggie Diner Grill and a Gilroy Garlic Fries stand is located inside the Marina Gate by the garden area.

The team’s clubhouse has also been renovated to include redesigned lockers for the players, more open floor space in the middle of the clubhouse and new configurations for the dining room and kitchen area.

Enhancements to AT&T Park do not solely fall within the ballpark this year.

The Yard at Mission Rock, a village of popup shipping containers converted into dining and retail establishments in Lot A south of the field, opened to the public March 20 to serve as a gathering place for residents and employees in the area as well as fans at the ballpark.

As they say on the field, play ball.

About The Author

Laura Dudnick

Bio:
Laura Dudnick, a Bay Area native, covers education and planning for The San Francisco Examiner. She previously worked as a senior local editor for Patch.com, and as the San Mateo County bureau reporter and weekend editor for Bay City News Service.
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