49ers stadium in Santa Clara takes steps forward 

A new San Francisco 49ers home in Santa Clara took steps forward at a Tuesday night meeting, where a sports marketing agency was chosen to direct sales of seat licenses that will help fund construction of the proposed stadium, set to cost nearly $1 billion and open for the 2015 football season.

The Santa Clara Stadium Authority picked New Jersey-based Legends Premium Sales to coordinate the seat license sales and chose to continue a food and hospitality contract with Centerplate, the current provider of services at Candlestick Park.

In preparation for the $500 million in construction work, the authority approved a procurement process for contractors, which Santa Clara Mayor Jamie Matthews said would provide a boost for the local job economy and get under way in the fall.

The 49ers have already sold $138 million in luxury boxes, and although the team has declined to release how many luxury boxes that comprises, there are 165 total planned for the proposed new digs.

Critics of the move south have pointed out the difficulty of funding a new stadium in the wake of Gov. Jerry Brown’s effort to eliminate redevelopment agencies statewide. Redevelopment was set to pick up $40 million of the cost, which is now in turmoil. The city’s contribution is about $78 million, with area hotels chipping in $35 million through a portion of room rates.

The 49ers are set to contribute 15 to 20 percent of the total cost.


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