49ers called for unsportsmanlike conduct — by their fans 

The San Francisco 49ers are calling it a correction in pricing structure. Some fans are calling it a cheap hit. And you can just imagine what it means for those poor folks who will become season-ticket holders if and when the organization ever gets a new stadium built.

In the past few weeks, a number of longtime 49ers season-ticket holders received letters from the team announcing that the price to retain their seats has jumped from $98 to $149 per game, a 52 percent price hike. Those seats are located in the lower box near midfield, about 2,000 seats total, and the fans in those seats are, shall we say, unhappy.

Team officials have been saying that the “platinum” seats have long been undervalued, and note that most ticket prices have hardly been raised in recent years — the average ticket went up only $3 for the 2010 season. And the price of 49ers tickets is still $20 under the NFL average.

But have you been to Candlestick Park recently? It’s the worst stadium in the NFL, and the second-worst isn’t even close.

It would appear that the 49ers need a good public relations office even more than they do an offensive lineman. Their fans are throwing penalty flags — and it’s not even the preseason.

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