The Republican National Committee released its fourth and final "Change Direction" television ad today. The spot will air in Ohio, Indiana, Iowa, North Carolina, Florida and Virginia although it is not clear how big the actual buy will be. Previous "Change Direction" ad buys have been as small as $7,750. RNC Chair Reince Priebus has previously explained that the smaller buys are designed test each ads effectiveness and see how they drive traffic to RNC social media assets.
I predict "Change Direction 3" will prove to be the most effective of the four ads.
Change Direction 4
Change Direction 3
Change Direction 2