Many people have complained about prices at the Outside Lands Music and Arts Festival, from a one-day $115 ticket to a three-day VIP pass for $595.
But the biggest moneymaker will probably be the official Outside Lands blankets.
"The blankets would be $50, if we had them," said one sold-out vendor Saturday night as people in T-shirts and cutoffs shivered nearby under their precious, pricey blankets.
"I'm not uncomfortable, I'm just freezing" one dazed woman said. Even the rallying cry of the native San Franciscan ("LAYERS!") proved no match for a cool fog that threatened rain all day.
New Orleans rapper Big Freedia, the queen diva of bounce music, had the correct response to the Golden Gate Park chill.
"Shake for the money, bounce for the fun!" she hollered at the too-small Panhandle stage Saturday evening, showing fans how to properly twerk to bounce music's high-energy hip-hop.
Accompanied by two gloriously full-bottomed dancers -- the Baryshnikov and Nureyev of twerk, respectively -- Freedia's twerking seemed to pull all passers-by into her orbit.
The set hit a climax during "Azz Everywhere." when she pulled 25 volunteers onstage.
"Turn your ass to the audience! No faces! Grab your ankles!" she shouted as volunteers of all shapes, genders and ages joyfully out-twerked a certain skinny Disney starlet who has recently tried to appropriate the dance form. That still wasn't enough for the Guinness World Record holder for most people simultaneously twerking as she rallied the audience.
"Bend over! Grab the pole!" shouted Freedia, aka Freddie Ross, as the first row grinded on the railing.
The vibe was far more laid-back during San Francisco native Tycho's set on the Twin Peaks stage. While most Bay Area acts ended up in early-afternoon slots, ambient-music darling Tycho landed a plum slot.
"It's amazing to be home," said Tycho, aka Scott Hansen. "We never could have imagined something like this."
Tycho has been blowing up this year with the release of his fourth album, "Awake," but the ambitious soundscapes -- and dreamy visual collages of eyeballs, wizards and nature scenes -- seemed misplaced in a summer festival.
At the Sutro Stage, Deer Tick was also feeling a bit misplaced.
"You should come see us at the club sometime," singer John McCauley told the audience. "We're a bar band, not a park band."
The Rhode Island band needn't have worried, as their country-rock inflections sounded marvelous amid the trees and swaying spectators.
Los Angeles group Capital Cities, meanwhile, sounded perfectly at home at the Twin Peaks stage, inspiring fans to thrust a sea of smartphones into the air to capture their big hit "Safe and Sound."
The sisters Haim -- Este, Danielle and Alana Haim -- were ridiculously good Saturday at the main Lands End stage, cracking jokes and churning out songs from their 2013 debut, "Day Are Gone."
As cold day turned to colder night, most of the crowd stayed at the Lands End stage for a relatively mellow Death Cab for Cutie and then Tom Petty and the Heartbreakers.
It turns out Petty's straightforward American rock sounds exactly the same live as on the radio, inciting the audience into mass singalongs on hits such as "Free Fallin'"
But by then most of the younger concertgoers had drifted toward the smaller Twin Peaks stage for Macklemore and Ryan Lewis, the unstoppable Seattle hip-hop duo behind 2012's platinum-selling "The Heist."
The mononymous Macklemore gave the usual shout-outs to the Bay Area, plus some unusual ones ("I love the Tenderloin!") before proving his real San Francisco cred by inviting two women, Natalie and Jenny, onstage for a marriage proposal.
The emotional proposal -- which drew whoops from the crowd as it was tearfully accepted -- led into the duo's marriage equality anthem "Same Love." Featuring singer Mary Lambert, who flew down from Seattle for the one song, it was the warmest moment on a night that was anything but.