The San Francisco 49ers unveiled Tuesday a $2.5 million model home in Santa Clara to attract investors to purchase luxury box suites with Italian porcelain tile flooring and flat-screen televisions in its dream stadium.
Marketing staff has been showing off the new “preview center” to showcase the new stadium to current suite holders and investors since 2010 and will invite season ticket holders to see the sights beginning in January. The 7,000-square-foot facility in the Techmart Center in Santa Clara boasts a model stadium, interactive transportation map, touch screen with interior views and a to-scale 16-seat luxury box.
The team’s success in selling luxury boxes could be a large factor in the ultimate success of the $987 million stadium project, scheduled to open in 2015. NFL teams rely on the sale of luxury boxes to help boost revenues. Chief Operating Officer Paraag Marathe said he’s not worried about whether fans will maintain their allegiance to the 49ers and buy up the seats, even if the team leaves its namesake city.
“49ers faithful stretches far and wide - it’s not just limited to the city lines,” Marathe said.
The team has a sales goal of $27 million more in luxury box seats by the end of the year, for a total of $200 million sold. Marathe declined to say how many of the facility’s 165 luxury boxes had been sold or what the going rate is for a suite.
In addition to the flat-screen TVs and Italian porcelain tile flooring, each suite features cove lighting, and a kitchen area with a refrigerator, locked liquor cabinet and bamboo buffet counter.
When guests are through exploring the suite’s amenities, they can watch the game in plush seats sheltered from the elements by an overhang – for the feel of being in a movie theater, but with the real deal instead of a screen.
Jed York, president and CEO of the 49ers, has said the team is focused “100 percent” on the Santa Clara project. He is hoping to start construction in January 2013 and open the stadium for the 2015 season, although there’s still a shortfall in cash.
In June 2010, Santa Clara voters passed a plan by the 49ers to build the 68,500-seat stadium. Under the agreement with the team, the city and area hotels would contribute $114 million to the project next to Great America theme park.
Marathe reiterated Tuesday the team’s commitment to moving the 49ers from Candlestick Park to Santa Clara and going it alone, despite proposals from San Francisco to rebuild within city limits and suggestions from the NFL that the team cohabitate with the Oakland Raiders.
Message received, Mayor Ed Lee said Tuesday.
“I know we’re considered to be option B,” Lee said. “They’ve deemed Santa Clara option A and I respect that.”
But should plans sour in Santa Clara, the 49ers will always have a home in San Francisco – The City remains ready to facilitate a new stadium, Lee said.
The Associated Press contributed to this report
- Italian porcelain tile floor
- Custom cabinets with specialty finish and polished quartz countertop
- Refrigerator and locked liquor cabinet
- Buffet counter made from polished glass and sustainably sourced bamboo wood
- Decorative cove lighting
- Flat screen televisions with cable
- Full height coat closet
- Upholstered theater seating
9,000 Club seats
165 Luxury suites
1.85 million Square feet
$987 million Estimated cost
2015 Estimated opening