Skin cream maker cancels a print ad that triggered online complaints of racism 

The makers of Nivea skin creams canceled a print ad that triggered online complaints of racism. The ad shows a well-groomed black man tossing a rubber face-mask with scruffy facial hair and a large Afro, and the headline reads “Re-civilize yourself.” Those offended said the ad clearly suggests black people with natural hair are “uncivilized.” They also noted that other ads in the campaign showed white models tossing their pre-Nivea scruffy faces, but did not use the word “civilize.”

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A daily newspaper covering San Francisco, San Mateo County and serving Alameda, Marin and Santa Clara counties.
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Wednesday, Oct 26, 2016


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