While working on marketing campaigns over the last 15 years for a client base as diverse as Little Caesars, Discovery.com and Powerade, Roger Camp has made a career of finding the pulse of even the most eclectic of companies.
"We try to get into our clients’ history, and really find their soul," said Camp, who was recently named the chief creative officer for the firm Publicis and Hal Riney in San Francisco. "We look to send a postcard from our clients to the consumers of the outside world. Once you can find the voice of the company, then the campaign has its own life."
Camp has found that voice for a number of high-profile clients during his award-winning career in the marketing and advertising design industry — a profession he essentially stumbled upon by mistake.
"I was in college looking to sign up for graphic design classes, and I accidentally checked off some course for advertising design," said Camp, who moved to the West Coast in 1999. "Once I found out that I could use both words and images to convey meaning, then I knew it was what I wanted to do."
After graduating in 1992, Camp worked as a creative director for a number of high profile agencies, including Cliff Freeman and Partners, Wieden and Kennedy and Fallon.
While at Cliff Freeman and Partners, he helped the agency win Best of Show at the Clios for their work on the Outpost.com launch, and his effort with Wieden and Kennedy on a Powerade campaign featuring Michael Vick helped the company win top honors at the Effies.
Recently, Camp was helping Publicis and Hal Riney as a freelancer, and he was instrumental in helping the agency land heavily contested campaigns for Altoids and Pinnacle Foods, which led to his hiring on a full-time basis.
As chief creative officer, a position essentially created for him, Camp will look to bring the same ingenuity and resourcefulness that marked his past campaigns to Publicis and Hal Riney’s latest projects.
"This is a position that’s new for them, so I want to make sure I’m involved in all facets of the company," Camp said. "I’m going to make sure our employee morale remains high, and that we continue to go after the clients we want to work with."