Maybe it’s not the lack of toilets or the open-air narcotics market or the crime or the daily reminder of poverty that has given the Tenderloin its bad reputation.
Maybe it’s all in the neighborhood’s meaty name. People for the Ethical Treatment of Animals has requested that Mayor Ed Lee change the name of the Tenderloin to Tempeh, a vegan “cruelty-free” meat substitute.
“It's true that the Tenderloin echoes vice and corruption and that slaughterhouses are constantly found to be in violation of the law and more,” wrote PETA Executive Vice President Tracy Reiman. “But now's the perfect time to put the city's past in the deep freeze. San Francisco is now renowned for some of the best vegan cuisine in the world, and the city deserves a neighborhood named after a delicious cruelty-free food instead of the flesh of an abused animal. If Tempeh doesn't excite you, how about Granola Flats or Seitan's Lair?”
According to PETA, this is a good time to rename the neighborhood as The City looks to transform the Tenderloin and mid-Market with a payroll tax break.
We’re asking the mayor’s office for their take.