Just days before the November election, Mayor Gavin Newsom has thrown his support behind Proposition D.
The proposition would create an exception to a law banning new billboards and other general advertising signs citywide, allowing property owners to erect them solely on Market Street between Fifth and Seventh streets.
The advertising would ideally be lit up as a way to increase the safety and vibrancy of the historically down-trodden Market strip, said Nathan Ballard, spokesman for the Mayor’s Office.
“When you think about the great boulevards in the world, they’re all bright and lit up at night,” he said. “Market Street needs a lot of work, and this is worth a try.”
Newsom also supports the measure since 20 to 40 percent of the advertising revenue would go toward youth cultural and arts education and neighborhood improvements, Ballard said.
The mayor recently strolled the area during a media event to tout recent changes in Mid-Market he says are cleaning up the strip.