New tenants find niche in Ferry Building kiosks 

As summer foot traffic swarms The City’s waterfront, Ferry Building officials are opening seven new “shoplets” in the upscale marketplace they say contributes to the building’s sustainable, artisanal theme.

All the new kiosks are slated to be up and running by Tuesday, and a few are already open, including gluten-free Mariposa Baking Co., the vegan Pepples Donuts and Benedetta Holistic Skin Care.

Mariposa Baking has been open for about six months, but it’s moving to a more permanent location in the marketplace, while other niche shops opened in recent weeks or plan to open in the coming weeks.

Upcoming specialized shops include Alfieri Farms, a fixture at the Ferry Plaza Farmers Markets on Tuesdays and Saturdays, and Charles Phan, a kiosk where shoppers can purchase ingredients, cooking kits, broths and sauces made famous at the namesake chef’s hugely successful Slanted Door restaurant.

The additions, officials said, offer leasing opportunities for some of the entry-level Bay Area businesses wanting to capitalize on the swarm of residents and tourists that visit the marketplace during summer months and weekends.

“There’s tons and tons of foot traffic,” said Hanna Grey, a saleswoman at Mariposa Baking, which has its main store in Oakland. “A lot of it is just advertising, too — getting the name out because so many people walk by.”

It works both ways: Not only are shopkeepers desiring foot traffic, the new options are sending more people to the marketplace from around the Bay Area and beyond, Pepples Donuts saleswoman Melanie Jones said.

Vegan food lovers will always flock to a new vegan-products shop no matter how far it is, she said.

“Our first day, we had a lot of people who BARTed in from South San Francisco, the East Bay — everywhere, really,” Jones said.

Planners want new owners to contribute to a marketplace where businesses not only share space but also swap goods, creating a sustainable center of local products in which fewer items are shipped.

Upcoming kiosk El Porteño Empanadas will prepare meals using products from Ferry Building neighbors that include Prather Ranch, Fulton Valley Farms, Far West Fungi and the farmers market, Senior Property Manager Jane Connors said. Pepples Donuts was planning on using Frog Hollow preserves for jelly doughnuts, Connors said.

“You don’t want to duplicate things we have there,” she said. “You sort of want to round out the community.”


New faces on waterfront

Seven shops will have opened by Tuesday:

  • Alfieri Farms
  • Beekind Honey Shop
  • Benedetta Holistic Skin Care
  • Charles Phan
  • El Porteño Empanadas
  • Pepples Donuts
  • Mariposa Baking Co.

Source: Equity Office

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