Mayor Ed Lee responds to PETA’s attack on the Tenderloin 

Now that the People for the Ethical Treatment of Animals have made their point in a letter to Mayor Ed Lee about renaming the Tenderloin after the soybean-based snack, Tempeh, it’s time for the mayor to respond.

In Lee’s low-key fashion, he refused to take the bait of an obvious publicity stunt and steered the conversation toward revitalizing the gritty neighborhood through tax incentives.

“I think most people are wanting to change not so much the name. They actually want to change lives, and that’s why you’re going to hear from me next week when I think we will have a positive road on the mid-Market legislation that incorporates the Tenderloin," Lee said. "I want to get ourselves into focus on the transformation of lives, the transformation of the storefronts and the businesses along mid-Market.”

Lee said he wants to take representatives from Twitter and other tech companies on a walk next week through the Tenderloin to discuss what The City wants to do to change the neighborhood's nasty reputation.

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Brent Begin

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