Marina Diamandis wholeheartedly agrees with the adage “hell hath no fury like a woman scorned.”
On “Electra Heart,” her new sophomore CD as Marina and the Diamonds, the Welsh-Greek tigress bares her fangs and roars at one particularly callous ex-beau in dance-pop disses such as “Lies,” “Primadonna,” “Home-Wrecker” and “Bubblegum Bitch.”
To do so, she employed red-hot producers Diplo, Cirkut, Dr. Luke, Liam Howe and Guy Sigsworth, and also a new alter ego: the savvy, Marilyn Monroe-inspired title character, who lyrically analyzes the relationship’s demise and modern romance in general.
“That’s the beauty of pop music. You can use it to get out all your frustrations,” she says.
Diamandis — who brings her Electra Heart concept to San Francisco this week — enjoys aiming high. Her album features four carefully sketched archetypes, like the Primadonna or the Suburban Housewife.
“These are character types that females adopt in love, or when they’re hurt in love,” she says. “I wouldn’t label it a feminist record, but it’s definitely a representation of the female ego. And I’m interested in identity, in why you could be many different types of people, but also still have one personality.”
Just how bad was the bum Diamandis was seeing? “Well, I’ve always had fairly good relationships, and I’m always friends with the person afterwards,” she says. “So this kind of scared me — the one experience where I didn’t feel like I had any control or equality. He wouldn’t even hold hands in public, and then one day he pushed me away because he ran into a friend in the street, and I just thought ‘This. Is. Over.’ So I just sent him a text saying so.”
On her 2010 Marina and the Diamonds debut “The Family Jewels,” the frontwoman had an eclectic songwriting approach and signature long, auburn locks.
Post-breakup, she trimmed her tresses, bleached them blond, then got brutally honest about her sound and psyche.
“I love bubblegum pop, and Britney’s first album is the mecca for me,” she says. “So ‘Electra Heart’ is very multi-layered. On one hand, it’s very bubblegum-pop and ironic, and on the other, it’s kind of bitchy and aggressive. And without sounding too help-bookish, it’s also about having self-respect and expecting certain things from a relationship.”
In retrospect, sometimes Diamandis — whose comfortable new romance is fair and balanced — sheaths her claws. Maybe that old boyfriend wasn’t such a creep after all, she’ll think. Yet she adds, “But then I’m like, ‘Who would write a whole album about someone and make up a fictional character, just to be able to talk about what happened?’ So he obviously was a f------ idiot!”
IF YOU GO
Marina and the Diamonds
Where: The Fillmore, 1805 Geary Blvd., S.F.
When: 8 p.m. Wednesday
Contact: (415) 346-6000, www.livenation.com