Some performers take years to carefully choreograph their comebacks. Others, like Juliana Hatfield, jump right back into the recording ring after their last album/tour bout.
Juliana Hatfield made four albums with The Blake Babies, went solo with chart-topping hits like “My Sister,” “Universal Heartbeat” and “Spin The Bottle,” and even guest-starred on the then-hippest show on TV, “My So Called Life.” And yes, she went a few rounds with writer’s block a few years back. But now she’s churning out the material. This Aug. 30, she follows last year’s “Peace And Love” with a brand-new 13-track set, “Speeches Delivered To Animals And Plants,” on her personal Ye Olde Records.
But maybe it’s the business itself that’s facilitating such productivity. Hatfield employed www.pledgemusic.com to jump-start her sessions, in which she played all guitars and keyboards. It allows fans to pledge recording-cost funds in exchange for her demos, memorabilia, song workbooks, original artwork, even a trusty six-string she used on the album.
In turn, Hatfield will be donating a portion of all proceeds to two animal shelters she’s chosen, Save A Sato in San Juan, Puerto Rico, and Northeast Animal Shelter in Salem, Mass. She also believes that fundraising sites like pledgemusic are the future for all cult artists, who can call on their diehard community of fans for studio-financing support. And the theme of “Speeches,” she says, is getting to the halfway point in your life, pausing to reflect, and deciding to sally forth, twice as strong.
Maybe Hatfield will release two discs in 2012! For more information, visit www.julianahatfield.com.