The glow from the 2010 World Series title might be dimming, but fans are still willing to dish out big bucks for the Giants’ home opener.
Friday’s game against the Pittsburgh Pirates will be a sellout at AT&T Park, with tickets going for as much as $501, team spokeswoman Shana Daum said.
The cheapest seat for Friday’s game went for $62.50 — but that’s actually a jump from last year’s home opener when the Giants played the St. Louis Cardinals, traditionally a larger draw than the Pirates. The cheapest seat for that game was $55, Daum said.
Even though the team missed the playoffs last year, and opened this season by getting swept by the Diamondbacks in Arizona, fan enthusiasm for the Giants remains as strong — if not stronger — than ever. The team has sold 29,250 season-ticket packages for 2012, a number that again outpaces last season’s total of 27,731.
Interest on the resale market is strong too, with some ticket-holders asking for as much as $1,700 on StubHub. As of Wednesday, the ticket resale site was receiving 100,000 page views for the Giants’ home opener, a 10 percent increase from last year, said StubHub spokeswoman Joellen Ferrer.
“I’m not surprised that there is still strong demand for Giants tickets,” said Ferrer. “These fans have proven year after year that they are a dedicated, loyal following.”
The Giants will continue to use their dynamic-pricing ticket strategy for the 2012 season. The team was the first professional franchise to charge different ticket prices based on demand for a game. A Friday night matchup against the Los Angeles Dodgers — particularly one featuring ace Tim Lincecum — will be significantly more expensive than a Wednesday game against the Miami Marlins.
A look at next’s month schedule exemplifies that range. Fans can buy a ticket for the May 2 game (a Wednesday) against the Marlins for $8, but will have to fork over as much as $220 for a May 20 matchup (a Sunday) against the A’s.
Daum said the pricing strategy “absolutely allows us to price more accurately, allowing us to sell more tickets.”
While fans are eager for Friday’s game to arrive, the weather is being less than cooperative. The forecast calls for rain — a situation that could postpone the home opener for the first time since the team moved to San Francisco in 1958.
Daum said the Giants have “every intention” to play the home opener as scheduled, but if weather makes that impossible, the team will communicate regular updates to its fans concerning any changes.
$501: Most-expensive ticket for Friday’s home opener—Lexus Dugout Club
$62.50: Cheapest ticket — standing-room-only
29,250: Season-ticket packages sold this year
27,731: Season-ticket packages sold last year
41,503: Capacity at AT&T Park