Facebook buys fitness tracker startup behind Moves 

click to enlarge Sheryl Sandberg
  • AP Photo/Keystone, Laurent Gillieron, File
  • In this Friday, Jan. 28, 2011, file photo, Sheryl Sandberg, Chief Operating Officer of the social network service Facebook, speaks during a panel session at the 41st annual meeting of the World Economic Forum, WEF, in Davos, Switzerland.
Facebook acquired the startup behind the popular fitness tracking app Moves as it expands beyond its namesake service into a company with multiple, differentiated mobile apps.

The world's largest online social network will keep running the service separately.

Menlo Park, Calif.-based Facebook said Thursday it bought ProtoGeo Oy, the Finnish company behind the app, for an undisclosed sum.

Launched in 2013, the Moves app has been downloaded 4 million times on Android phones and the iPhone. It lets people automatically track their runs, walks or bike rides and plots the user's routes on a map.

To move beyond its core service, Facebook is developing and acquiring different kinds of apps. This year, it announced a $19 billion deal for mobile messaging service WhatsApp and launched the news reader app Paper.

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