East Coast rap and hip-hop heads are heading downtown to 111 Minna this weekend for Trap+Art VII Tribute: Roc-A-Fella Records, featuring an appearance by Oakland's young DJ Criddy.
Presented by Goza$, the same people who do the Supperclub party, Trap+Art is a hybrid event, combining music, art and vendors.
Figurative, sensual, flowing, beautiful work by artist Amina Lei takes up prominent space on 111 Minna's legendary gallery walls. It’s flanked by offerings from Queen, Nomad, Trixie, Eezy, V. Ka$h, Tetra and others.
Gritty, contemporary urban visual themes in the art show complement the sound of the party, a tribute to New York's rugged Roc-A-Fella Records, the 19-year-old label founded by Shawn "Jay-Z" Carter, Damon "Dame" Dash and Kareem "Biggs" Burke.
Started as indie outlet for Jay-Z and boosted by its affiliation with Notorious B.I.G., Roc-A-Fella is responsible for a slew of iconic releases from the label head himself, to Kanye West, Freeway, Beanie Sigel, Cam'ron, M.O.P. and R. Kelly.
DJ Criddy, 25, says Trap+Art's events at 111 Minna are always great: “It's always a big crowd, positive energy and great music," he says, adding that Roc-A-Fella sets bring back nostalgia for being on the East Coast.
Born and raised in Oakland, DJ Criddy is something of an accidental success. After he graduated from Howard University in Washington D.C., he returned home and began working at East Bay apparel brand Oaklandish, where he is an operations manager. But childhood friends kept asking him to DJ and produce, because he had some family experience in the industry.
"My dad is a DJ, and I've been tagging along with him to events since I was little," he says.
He brushed up on Serato using YouTube videos, and scored regular gigs with Supperclub, Trap+Art and corporate events. He hopes to start touring and producing, with an emphasis on trap music.
"It's so rewarding when you see people enjoying your taste in music," he says. "I really like trap because it's that happy blend of electronic music and hip-hop."
IF YOU GO
Trap+Art (VII) Tribute: Roc-A-Fella Records
with DJ Criddy
Where: 111 Minna, 111 Minna St., S.F.
When: 10 p.m. Friday
Tickets: $15 to $20
Contact: (415) 974-1719, www.111minnagallery.com