WHAT: The online matchmaker is being sued by some of its former users for forcing them to pay for access to expired dating profiles or bogus profiles posted by spammers. According to a class-action complaint filed in federal district court in Dallas, as many as 60 percent of the profiles posted at the site are inactive or belong to fake or fraudulent users, the Dallas Business Journal reported.
OUTRAGE: Not only does Match use inactive and bogus accounts to artificially inflate active participation at the site, the complaint asserted, but to misrepresent the gender ratio at the site, which is “heavily skewed toward single males.” Match also uses deceptive practices to get members to renew their subscription, the complaint alleges. It said that when a subscription is about to expire, members receive a “wink” that an active member wants to contact them. As a condition of making that contact, the member has to renew their subscription. After renewal, the profile of the winker either disappears or is discovered to be inactive.