In the wake of seven pedestrian deaths this year and April being Distracted Driving Awareness Month, a South of Market area community group wants to remind drivers to slow down, and the San Francisco District Attorney's Office has an ominous warning for distracted drivers.
District Attorney George Gascón said Tuesday that his office's vehicles will be equipped with a bumper sticker that says "Do your job -- or we'll do ours."
The sticker will also feature the phrase "Share the Road" and will emphasize that all drivers, pedestrians and cyclists should obey all traffic laws to keep the streets safe.
"We hope that these bumper stickers serve as a constant reminder to everyone, to follow the rules of the road," District Attorney Gascón said. "When a case gets to my office, it's already too late."
In a similar light, the South of Market Community Action Network is convening an action Wednesday to raise awareness on pedestrian safety in SoMa, the Tenderloin and Mission Bay.
Dubbed "Day of the Child," SOMCAN wants to draw attention to the fact that these neighborhoods have a high rate of pedestrian injuries and fatalities besides the fact that the added air pollution from vehicles cause asthma and other respiratory problems in children.
Traffic congestion also makes it difficult for children to navigate their way to school, they said.
The event will be at Bessie Carmichael Elementary School at 375 7th Street at 4 p.m.
Last week, the San Francisco Police Department and the California Highway Patrol engaged in a joint operation along Van Ness Avenue and areas South of Market to ticket and cite distracted drivers. The operation resulted in 126 citations.