SpotBowl.com, a Web site featuring results from ad experts’ polling on Super Bowl commercials, offers the following predictions for this year’s ad lineup:
Most unusual addition: U.S. Census Bureau. It hopes two ads will spread the word about the importance of filling out census forms.
Rookie of the year: HomeAway.com. The vacation-rental Web site’s ad features Chevy Chase and Beverly D’Angelo in their National Lampoon’s “Vacation” roles.
Best returning player: Anheuser-Busch. With nearly five minutes in the 2010 game and a record of gut-busters (the ax-wielding hitchhiker with a six-pack of Bud) and tearjerkers (cue the Clydesdales), the brewers’ formula is sure to produce a water-cooler favorite again.
Most likely to fumble: Dr. Pepper. The soda’s Super Bowl debut, featuring Gene Simmons and his KISS bandmates shilling the company’s new cherry-flavored beverage, has all the ingredients of a big-game bust.
Most valuable player: Doritos. Edgy consumer-generated commercials were created by fans as part of the chip-maker’s annual “Crash the Super Bowl” contest. Though Doritos’ starting lineup hasn’t been chosen, any one of the six slapstick humor-laden finalists currently vying for a spot on the roster — including an ad in which a dog places a shock collar on a man — could take home the gold in this year’s SpotBowl showdown.