Di Huang, the 24-year-old co-founded the dating website SoWink (www.sowink.com), which launched in December.
What is the difference between SoWink and other dating websites? With Match or eHarmony, they’re traditional dating sites, based on a matchmaking system. We’re trying to socialize the entire experience by having user engagement through our platform. We have a lot of social elements, unlike other dating sites, where the idea is to message back and forth. The first and foremost thing is we don’t do long profiles like you’d find elsewhere.
Who is SoWink intended for? We have a specific demographic: 18- to 35-year-olds, college graduates and young professionals. You have to do a Facebook verification or have a dot-edu email to verify. Primarily, it will be for people who are single, looking for someone to date. The site is not geared toward marriage; it’s for dating. It’s for people who are new to the area and are looking for friends and looking to meet new people.
Where is SoWink available? Right now, it’s limited by geolocations, focused to the San Francisco Bay Area extending to Davis and Santa Cruz. We’re expanding location to location instead of competing on a large scale immediately.