Cartier launches short film ‘Painted Love’ 

Cartier — they’re not just about those shadowy jewelry/fragrance commercial anymore!

They’ve already invested in a dozen Olivier Dahan-directed “LOVE”-themed films, even an entire star-studded album three years ago.

But today, Cartier launches a short film called “Painted Love,” a collaboration between New York directors Waverly and ultra-hip French outfit Air.

The movie and a making-of featurette are available on Facebook and YouTube. Or scroll down and watch it below.

“Painted Love” revisits the artist-meets-muse myth of Pygmalion and Galatea, and focuses on a painter in a downtown Manhattan loft in his obsessive quest for love/artistic perfection.

It’s the first in a three-part series of film/music collaborations from Cartier, under the running theme of “How Far Would You Go For Love?”

The complete series will debut in 2012.

Cartier is also co-hosting a worldwide VIP launch party in Tokyo Nov. 25, at the city’s new superclub Sound Museum Vision, at which Air will DJ (along with a DJ set from Gildas and a live concert from Sebastian Tellier).

OK, so they’ve got deep pockets. But the clip is just great — see if you don’t agree.

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Tom Lanham

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