New billboards will go up across Southern California in an attempt to help catch the men who severely beat San Francisco Giants fan Bryan Stow.
Stow, a 42-year-old father of two, was wearing a Giants jersey during the Opening Day game in Los Angeles between San Francisco and the Dodgers. Two men attacked Stow after the game in the parking lot of the stadium. Stow has been in a coma since the attack.
In attempt to catch Stow’s attackers, a Southern California-based marketing agency hopes to post 300 billboards with police sketches by the end of the month.
The Los Angeles-based national marketing company Lamar Advertising will start posting billboards with police sketches of Stow’s alleged attackers tomorrow, Lamar Vice President and General Manager said.
The company will start by posting 200 junior posters – 6-feet-tall and 12-feet-wide – and hopes to have another 100 by the end of the month.
An avid Dodger fan, Baker first became interested in stadium safety when one of his coworkers refused to attend a Dodger game, after his coworkers’ wife felt “unsafe.”
“I asked myself, ‘what can I do?’” Baker said. “Why not put these signs out there to help capture these guys. We’re hoping that they turn themselves in. This is not going away.”
By the end of the month, about 60 percent of the signs will be situated primarily around Dodger Stadium, but “will be all over LA,” Baker said.
The signs make a timely appearance as the Giants again trek south for a two-game series with Los Angeles next week.
The signs boast a $100,000 reward along with phone lines to the LAPD and FBI Crime Stoppers.
Lamar has previously donated billboard space to "America's Most Wanted" and AMBER Alerts, Baker said.
Stow’s family was pleased by Lamar’s efforts.
“I think it’s a tremendous act of good faith,” said Bryan’s cousin John Stow of Lamar’s efforts, hoping that with this billboard presence will entice witnesses to come forward.
“I have a feeling that these young guys didn’t know how badly they hurt Bryan when they left,” he said. “Young guys usually tend to brag.”
As for returning the Bay Area, John says that “it will be nice for the family to come back.”
“We’re trying to return to some level of normalcy. There’s something to be said for sleeping in your own bed.”