Bay to Breakers, the annual footrace in San Francisco, announced that Redwood City-based Zazzle will be the title sponsor of the event for the next two years.
Officials from the race, which will be held May 15, announced Thursday that the registration for this year’s event is completely sold out.
The race, which is known for its racing as well as its eclectic participants, is celebrating its 100th anniversary this year. Zazzle, an online marketplace for custom gifts, will be the sponsor for the 100th and 101st races, according to a press release from race officials.
“Zazzle is thrilled to sponsor such a unique and fun event that epitomizes some of the core beliefs we have at Zazzle, including taking your self-expression to the next level,” Zazzle co-founder and chief product officer Jeff Beaver said in the release. “Bay to Breakers has been a quintessentially San Francisco experience for the past century, and Zazzle is proud to ensure that this year’s race will continue the tradition.”
The title sponsorship with Zazzle will also add a new dimension to the race, according to the release. Official Bay to Breakers merchandise will be available online at Zazzle, and people will also be able to create or customize products for the race.
The race registration for this year’s Bay to Breakers race sold out at 50,000 entries — the first time in the history of the race that it has sold out. But the press release from race organizers released Friday said they “expect to make an announcement next week about whether it will be possible to add a limited number of additional registration spots for the race.”
Bay to Breakers officials and Zazzle are scheduled to make a formal announcement of the title sponsorship during an event Friday at the Hyatt Regency San Francisco.
DISCLAIMER: AEG, organizer of Bay to Breakers, shares the same owners as Clarity Media, which oversees The San Francisco Examiner.