Attendance down, shine seems to be off Macworld 

Apple may be posting record profits, but their ex-partners at Macworld aren’t picking up any of the shine.

Throngs of Apple fans descended on Moscone Center West this morning in downtown San Francisco for the public opening of the Macworld Expo 2011.

Apple ended its relationship with the 27-year-old old annual convention in 2009, causing a decline in attendance apparent this year.

Around 270 vendors are displaying the latest ways to take iPhones and iPads further through pricey headphones, retro microphones and blinged-out cases.

Macworld Expo expects about 26,000 visitors over the three-day product fair.

Macworld is smaller than last year but still effective, said Gabriel Adiv, CEO of TuneUp Media, a San Francisco-based Web service which cleans up music libraries.

“We love it. It’s local. We do really well here,” he said.

Largest boothspace award: Hyperjuice by HyperMac — offering a line of external batteries for the notoriously under-juiced iPhone.

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