WanderArt organizers hope to bring art to advertisement spaces inside BART cars and have created a Kickstarter campaign to do so, but say they are less than halfway toward their funding goal.
In order to fill all ad spaces for six BART cars, $6,498 is needed by Feb. 26. As of Tuesday night, only $2,876 had been pledged on the site.
Space has already been reserved for the art program on BART cars for March, said Lindsey Davis, founder of WanderArt, which is launching an app containing a public-art database in San Francisco. While the group’s goal to cover six cars may seem out of reach at this time, Davis said, “I know we can do it.”
The startup received more than 80 submissions from Bay Area artists when it first put the call out.
Each BART car is viewed by about 196,578 people in four weeks, Davis noted. WanderArt’s original goal was to put artworks in 20 cars but with six, they can still potentially reach 1 million people with the art project, she said.
“I’m kind of hoping that the immersive experience will make up for the fact that there’s only six cars,” Davis said.