Still, bars and restaurants from San Francisco down to San Jose will hold everything from tap takeovers to educational seminars. Brian Stechschulte, executive director of the Brewers Guild, said close to 500 events will take place. That’s big growth from the inaugural SF Beer Week in 2009 that featured only 70 events.
“It’s safe to say that there’ll be double the amount of beer consumed in that week than normal,” Stechschulte said.
The week of boozing was planned specifically because of the downtime bars and restaurants expect every February, giving locals and visitors yet another reason to imbibe. Of the events, Stechschulte is most excited about Saturday’s “Beer Talks” at the Fairmont Hotel, where six brewers have planned presentations surrounding beer production.
Yet with so many events to choose from, Stechschulte has some advice: “Pace yourself. Shoot for quality events, not the quantity of events. Don’t try to be in 20 places at one time.”